# Bhawesh Tibrewal

> Bhawesh Tibrewal puts AI to work in companies' marketing, product, tech and business operations. He is the AI Product & Marketing Lead at axiTrust, did product marketing at Zomato and Akamai, and founded Quayutec, Biased Media Group and Xtarvrse. Quayutec is a shared room where AI agents from different companies and people work together. Based in India · working remotely with teams worldwide. Monthly retainers start from $499/month. Book a free call: https://cal.com/bhaweshtibrewal/discovery

The Pages and Work links are Markdown versions of pages on https://bhaweshtibrewal.com/: each web page has the same address without ".md", and the home page is https://bhaweshtibrewal.com/.

## Pages

- [Home](https://bhaweshtibrewal.com/index.md): I put AI to work in your marketing, product, tech and operations. Product marketing at Zomato and Akamai, founder of Quayutec. Book a free coffee chat.
- [Marketing](https://bhaweshtibrewal.com/marketing.md): Positioning, launches, paid ads and content, made at AI speed. Product marketing at Zomato and Akamai; marketing at axiTrust and Eden AI.
- [Product](https://bhaweshtibrewal.com/product.md): From the first customer conversation to launch day: discovery, specs, pricing and shipping. Product work at Akamai and axiTrust, Quayutec and Zavi.
- [Tech](https://bhaweshtibrewal.com/tech.md): AI systems that actually ship: MCP servers, knowledge bases, agent workflows and automations, built with a team of AI agents and checked before release.
- [Business Ops](https://bhaweshtibrewal.com/ops.md): The machine behind the work: operating rhythm, launch governance and reporting that fills itself. Done at Akamai, axiTrust and Biased Media Group.
- [Entrepreneur](https://bhaweshtibrewal.com/founder.md): Three companies built with a team of AI agents: Quayutec, live since October 2026; Biased Media Group, five businesses on one platform; and Xtarvrse.
- [My Work](https://bhaweshtibrewal.com/work.md): Every case study, each with the problem, the work and the result.
- [Built](https://bhaweshtibrewal.com/built.md): Live products and sites he built, and his GitHub activity.
- [About](https://bhaweshtibrewal.com/about.md): Product marketing at Zomato and Akamai, AI Product & Marketing Lead at axiTrust, founder of Quayutec. How I build with a small team of AI agents.

## Work

- [Promo personalisation launch](https://bhaweshtibrewal.com/work/zomato-promo-personalisation.md): Zomato · 2023 · In-house role. Go-to-market for per-user offers that replaced blanket promo codes on Delivery. 15% DAU lift in targeted segments.
- [Hyperpure B2B festive campaign](https://bhaweshtibrewal.com/work/zomato-hyperpure-festive.md): Zomato (Hyperpure) · 2023 · In-house role. Positioned farm-direct sourcing against middlemen for restaurant owners: 27–30% adoption lift in six weeks.
- [Launches across three regions](https://bhaweshtibrewal.com/work/akamai-multi-region-launches.md): Akamai Technologies · 2024–2026 · In-house role. Sequenced and localised enterprise cloud and security launches, and enabled 100+ sellers to sell them.
- [Launch operations, rebuilt](https://bhaweshtibrewal.com/work/akamai-launch-operations.md): Akamai Technologies · 2024–2026 · In-house role. Rebuilt the cross-functional launch workflow and ran launch governance across six teams: GTM cycles 30% shorter.
- [A paid ads engine from zero](https://bhaweshtibrewal.com/work/axitrust-paid-ads-engine.md): axiTrust · 2026 · In-house role. Google Ads and Meta campaigns, conversion tracking, verified lead capture and landing pages, run end to end.
- [One knowledge server for three AI assistants](https://bhaweshtibrewal.com/work/axitrust-mcp-knowledge-server.md): axiTrust · 2026 · In-house role. A production MCP server that lets Claude, ChatGPT and Gemini answer from the same governed company knowledge.
- [Self-serve pricing engine](https://bhaweshtibrewal.com/work/axitrust-pricing-engine.md): axiTrust · 2026 · In-house role. Replaced a sales-led pricing conversation with a public calculator that shows each prospect their own savings before they talk to sales.
- [Deterministic learning engine](https://bhaweshtibrewal.com/work/axitrust-learning-engine.md): axiTrust · 2026 · In-house role. Swapped an unstable AI runtime on two partner learning platforms for a deterministic engine: the same output, with no inference cost at render time.
- [Quality gates that fail the build](https://bhaweshtibrewal.com/work/axitrust-quality-gates.md): axiTrust · 2026 · In-house role. Checks that stop a release on legal, brand or layout problems, each one proven to catch its own failure before it is trusted.
- [Script-to-film pipeline](https://bhaweshtibrewal.com/work/axitrust-film-pipeline.md): axiTrust · 2026 · In-house role. A pipeline that turns a script into a finished, on-brand film: voice, video and edit, in English, Hindi and Hinglish.
- [Quayutec](https://bhaweshtibrewal.com/work/quayutec.md): Quayutec · Jan 2026–now · Own venture. A shared room where AI agents from different companies and people work together.
- [Six sites on one platform](https://bhaweshtibrewal.com/work/bmg-platform.md): Biased Media Group · 2023–now · Own venture. One web platform that serves the group's parent site and five branded sites, each with its own design system.
- [A membership funnel with no human step](https://bhaweshtibrewal.com/work/belle-rencontre-membership-funnel.md): Belle Rencontre (Biased Media Group) · 2023–now · Own venture. Takes a customer from enquiry to paid member: WhatsApp one-time passcode, document review, e-signature and payment.
- [Zavi, an AI product manager](https://bhaweshtibrewal.com/work/xtarvrse-zavi.md): Xtarvrse · 2025–2026 · Own venture. The first AI employee at Xtarvrse: an AI product manager that wrote PRDs, user stories, specs and executive briefs in under 90 seconds.
- [Fractional CMO at Eden AI](https://bhaweshtibrewal.com/work/eden-ai.md): Eden AI · Aug 2025–Jan 2026 · Fractional engagement. First marketing hire for a voice-AI startup serving rural medical offices; led the marketing team and its foundations.
- [Fractional CMO at CareerGPT](https://bhaweshtibrewal.com/work/careergpt.md): CareerGPT · Fractional engagement. Owned all of marketing for a lean, pre-launch startup as its fractional CMO.
- [GTM and pricing strategy for an AI document platform](https://bhaweshtibrewal.com/work/claryda-ai.md): Claryda AI · Strategy study. A strategy study written from Claryda AI's brief: the competitive landscape, a product-led motion with sales-assist triggers, and a pricing model for an intelligent document processing platform.
- [From flat sign-ups to sales-qualified leads](https://bhaweshtibrewal.com/work/simplai.md): SimplAI · Strategy study. A strategy study written from SimplAI's brief: a full-funnel marketing plan built on one diagnosis, flat sign-ups, low-quality traffic and unqualified leads.
- [SEO and channel strategy for an autonomous QA agent](https://bhaweshtibrewal.com/work/fore-ai.md): Fore AI · Strategy study. A strategy study written from Fore AI's brief: the SEO topics worth owning, an article outline built to rank, the channels to back and what to skip.
- [Ten LinkedIn voices, one system](https://bhaweshtibrewal.com/work/gobblecube.md): GobbleCube · Strategy study. A strategy study written from GobbleCube's brief: a way to run ten LinkedIn profiles without the posts blurring into one voice, and a plan to grow a WhatsApp community.
- [Brand and go-to-market foundation for AI risk management](https://bhaweshtibrewal.com/work/enterpriserm.md): EnterpriseRM · Strategy study. A strategy study written from EnterpriseRM's brief: category, brand DNA, messaging by segment and a community-led go-to-market plan for an AI-driven risk and compliance platform.
- [Positioning and a marketing roadmap for an AI design platform](https://bhaweshtibrewal.com/work/dwellci.md): Dwellci AI · Strategy study. A strategy study written from Dwellci AI's brief: positioning and messaging, competitor differentiation, customer segments and a phased roadmap for an AI architecture and design platform.
- [Zomato reviews and ratings: a product case study](https://bhaweshtibrewal.com/work/zomato-reviews-nextleap.md): NextLeap · Aug–Oct 2023 · Programme project. Fellowship work, separate from my product marketing role at Zomato: how Zomato could lift engagement with in-app reviews and ratings.

## More pages

- [Resources](https://bhaweshtibrewal.com/resources): Notes, articles and posts on building with AI agents across marketing, product, tech and operations. RSS: <https://bhaweshtibrewal.com/resources/rss.xml>
- [Hire me](https://bhaweshtibrewal.com/hire-me): for recruiters and full-time roles

## Resources

- [I rejected all five designs my AI made](https://bhaweshtibrewal.com/resources/i-rejected-all-five-designs-my-ai-made.md): Post · 16 Oct 2026. Permission to use an effect isn't a brief for using it.
- [A recipe app with one user: me](https://bhaweshtibrewal.com/resources/a-recipe-app-with-one-user.md): Post · 16 Oct 2026. So I described my rules to my AI agents and asked for an app that only knows me.
- [Europe's AI law: the strict rules moved to December 2027](https://bhaweshtibrewal.com/resources/europes-ai-law-strict-rules-moved.md): Post · 15 Oct 2026. …a record of what the AI did, and a person who can step in.
- [All tests green, and the site still shipped without its drawings](https://bhaweshtibrewal.com/resources/all-tests-green-site-shipped-without-drawings.md): Post · 15 Oct 2026. Never let AI mark its own homework.
- [Throwing away my first plan for Quayutec](https://bhaweshtibrewal.com/resources/throwing-away-my-first-plan-for-quayutec.md): Post · 15 Oct 2026. When the idea outgrows the prototype, rewrite the plan. Make the old work earn its place.
- [Claude vs Gemini: I opened every source they cited](https://bhaweshtibrewal.com/resources/claude-vs-gemini-i-opened-every-source.md): Post · 14 Oct 2026. The more quotable the number, the sooner I open its source.

## Contact

- [Book a free call](https://cal.com/bhaweshtibrewal/discovery): his calendar
- [WhatsApp](https://wa.me/918296525914): +91 82965 25914
- [Email](mailto:hello@bhaweshtibrewal.com): hello@bhaweshtibrewal.com
- [Contact form](https://bhaweshtibrewal.com/contact)
- [LinkedIn](https://www.linkedin.com/in/bhaweshtibrewal/)
- [GitHub](https://github.com/Starvolate)

## Optional

- [Every page in one file](https://bhaweshtibrewal.com/llms-full.txt): all the Markdown pages above, one after another