# Positioning that lands. Launches that ship. Ads that keep learning. Bhawesh Tibrewal · Marketing, with AI in the engine room Canonical page: I've done product marketing for a consumer app used across India at Zomato, run go-to-market for enterprise cloud and security launches across three regions at Akamai, and own marketing end to end for a regulated financial product at axiTrust. Today I run marketing the way I build software: AI agents do the heavy lifting, and I decide what's true and what goes out. ## What I do for you - **Positioning & messaging**: Who it's for, what it replaces, why it wins; message hierarchy and homepage copy. - **Go-to-market & launches**: Launch tiers, sequencing across markets, readiness criteria, enablement. - **Performance marketing**: Google Ads (Search, Demand Gen) and Meta ads built from zero, conversion tracking that holds up, and landing pages that keep iterating. - **AI content & ad films**: A script-to-film pipeline: voice, video and edit, in English, Hindi and Hinglish. - **SEO & AI-search visibility**: Technical SEO, and being the answer when people ask ChatGPT, Claude or Perplexity. - **Sales enablement**: Value narratives, objection handling and battle cards that sellers actually use. ## Proof - **15%** DAU lift in targeted segments · Promo personalisation launch, Zomato - **40M+** organic impressions · Navratri and Diwali campaigns, Zomato - **100+** sellers enabled · Highspot programme, Akamai - **3 regions** sole GTM owner for launches across APAC, EMEA and North America · Akamai - **10 languages** a public microsite on a translation pipeline that can't silently drift · axiTrust - **7 films** vertical Hinglish films for a seller audience · axiTrust ## Selected work - [Promo personalisation launch](https://bhaweshtibrewal.com/work/zomato-promo-personalisation) · Zomato · 2023 · In-house role Go-to-market for per-user offers that replaced blanket promo codes on Delivery. 15% DAU lift in targeted segments. - [Launches across three regions](https://bhaweshtibrewal.com/work/akamai-multi-region-launches) · Akamai Technologies · 2024–2026 · In-house role Sequenced and localised enterprise cloud and security launches, and enabled 100+ sellers to sell them. - [A paid ads engine from zero](https://bhaweshtibrewal.com/work/axitrust-paid-ads-engine) · axiTrust · 2026 · In-house role Google Ads and Meta campaigns, conversion tracking, verified lead capture and landing pages, run end to end. - [Fractional CMO at Eden AI](https://bhaweshtibrewal.com/work/eden-ai) · Eden AI · Aug 2025–Jan 2026 · Fractional engagement First marketing hire for a voice-AI startup serving rural medical offices; led the marketing team and its foundations. - [Hyperpure B2B festive campaign](https://bhaweshtibrewal.com/work/zomato-hyperpure-festive) · Zomato (Hyperpure) · 2023 · In-house role Positioned farm-direct sourcing against middlemen for restaurant owners: 27–30% adoption lift in six weeks. - [GTM and pricing strategy for an AI document platform](https://bhaweshtibrewal.com/work/claryda-ai) · Claryda AI · Strategy study A strategy study written from Claryda AI's brief: the competitive landscape, a product-led motion with sales-assist triggers, and a pricing model for an intelligent document processing platform. - [From flat sign-ups to sales-qualified leads](https://bhaweshtibrewal.com/work/simplai) · SimplAI · Strategy study A strategy study written from SimplAI's brief: a full-funnel marketing plan built on one diagnosis, flat sign-ups, low-quality traffic and unqualified leads. - [SEO and channel strategy for an autonomous QA agent](https://bhaweshtibrewal.com/work/fore-ai) · Fore AI · Strategy study A strategy study written from Fore AI's brief: the SEO topics worth owning, an article outline built to rank, the channels to back and what to skip. - [Ten LinkedIn voices, one system](https://bhaweshtibrewal.com/work/gobblecube) · GobbleCube · Strategy study A strategy study written from GobbleCube's brief: a way to run ten LinkedIn profiles without the posts blurring into one voice, and a plan to grow a WhatsApp community. ## Toolbox Google Ads · Meta Ads · GA4 · Tag Manager · Search Console · HubSpot · Zoho CRM · Highspot · SEMrush · ElevenLabs · Gemini Veo · Remotion · Claude Code ## Certifications - **Google Ads – Measurement Certification** · Google · Feb 2024 - **Google Analytics Individual Qualification** · Google · Feb 2024 - **Fundamentals of Digital Marketing** · Google Digital Garage · Jul 2022 - **Building Online Communities** · LinkedIn · Aug 2023 ## Where I did it - **axiTrust** · AI Product & Marketing Lead · Mar 2026–now · Gurugram, India - Own marketing end to end for a regulated financial product: SEO, paid, content and how the function is set up. - Built the paid ads engine from zero on Google and Meta, with conversion tracking and phone-verified lead capture. - Built a production MCP knowledge server that Claude, ChatGPT and Gemini all answer from. - Replaced a sales-led pricing conversation with a self-serve pricing engine. - Built the quality gates every page, deck, film and PDF passes before it ships. - Lead interns and guest contributors on 30-60-90 plans, and manage the external content agency from brief to acceptance. - **Eden AI** · Fractional CMO · Aug 2025–Jan 2026 · Remote - First official marketing hire at a voice-AI startup automating admin work for rural medical offices. - Managed the marketing team and ran the foundational work across marketing, sales, product and finance. - Wrote the positioning and messaging framework and the go-to-market plan. - **Akamai Technologies** · Product Management & Product Marketing, Security & Cloud Products · Mar 2024–Mar 2026 · Remote - Sole GTM owner for enterprise cloud and security launches across APAC, EMEA and North America. - Turned field telemetry, developer requirements, competitive intelligence and win/loss analysis into prioritised feature requirements with Product and Engineering. - Rebuilt the launch workflow across JIRA and Confluence and ran launch governance across six teams: GTM cycles 30% shorter. - Enabled 100+ sellers through a Highspot programme. - Cut creative turnaround 30% with an AI-assisted content workflow, ahead of broad AI adoption in the company. - Managed the marketing budget in Anaplan with full PO accuracy and ROI visibility. - **Cognizant (on-site Google)** · Product Marketing, Platform Ads & Measurement · Dec 2023–Mar 2024 - Product marketing for Platform Ads & Measurement on Cognizant's on-site Google project. - Earned Google's Ads Measurement certification and Analytics Individual Qualification in Feb 2024. - **Zomato** · Product Marketing & Growth, Consumer App Ecosystem · Jan–Nov 2023 · Gurugram, India - Ran product marketing across Delivery, Dining Out, Gold and Blinkit, for consumers and merchants. - Drove go-to-market for promo personalisation on Delivery: 15% DAU lift in targeted segments. - Owned a Navratri-season B2B campaign for Hyperpure: 27–30% adoption lift in six weeks. - Built a feature-positioning framework adopted across Product and Marketing. - Generated 40M+ organic impressions across Navratri and Diwali. - Represented brand marketing on Feeding India, Zomato's hunger-relief programme. - **VaynerMedia** · Social Insights Analyst & Creative Strategist (freelance) · Jan–Mar 2025 - Audience analysis, social listening and creative testing on VaynerMedia's accounts, including Lamborghini, YouTube India, MakeMyTrip and Starbucks. ## What people say **Nidhi Kohli**, Leads the Google Ads team at Cognizant, On-Site Google: > His expertise in the Google Ads domain is truly noteworthy and has made significant contributions to our projects. ## Stuck on something in one of these departments? Grab a free coffee chat. Bring the problem; I'll bring what I've seen work. ## Also on the menu - [Product](https://bhaweshtibrewal.com/product): From the first customer conversation to launch day: discovery, specs, pricing and shipping. Done at: Akamai · Quayutec · Xtarvrse - [Tech](https://bhaweshtibrewal.com/tech): AI systems that actually ship: MCP servers, knowledge bases, agent workflows and automations. Proof: 8,473 GitHub contributions in the last year - [Business Ops](https://bhaweshtibrewal.com/ops): The machine behind the work: operating rhythm, launch governance and reporting that fills itself. Done at: Akamai · axiTrust · Biased Media Group - [Entrepreneur](https://bhaweshtibrewal.com/founder): Three companies started and running: Quayutec, Biased Media Group, Xtarvrse. Live: Quayutec · Running: Biased Media Group · Evolving: Xtarvrse ## Contact - Book a free call: - WhatsApp: [+91 82965 25914](https://wa.me/918296525914) - Email: [hello@bhaweshtibrewal.com](mailto:hello@bhaweshtibrewal.com) - Contact form: - Location: Based in India · working remotely with teams worldwide - Pricing: Monthly retainers start from $499/month - LinkedIn: - GitHub: