# Clear intake. Launches with exit criteria. Reports that fill themselves. Bhawesh Tibrewal · Business Ops: the machine behind the work Canonical page: At Akamai I ran launch governance across Product, Engineering, Sales, Legal, Support and regional marketing, and rebuilt the launch workflow so GTM cycles got 30% shorter. At axiTrust I run the marketing function on a written intake, a priority order and 30-60-90 plans for interns and guest contributors, and I manage the external content agency from brief to acceptance. At Biased Media Group I run five businesses on one platform, with AI agents as the delivery layer. ## What I do for you - **Launch governance**: Readiness criteria and exit conditions agreed across Product, Engineering, Sales, Legal and Support, so a launch ships when it's ready, not when the date arrives. - **Operating rhythm & intake**: A written intake that asks for the outcome and the definition of done, work taken in priority order instead of arrival order, and a weekly rhythm the team keeps. - **Reporting that fills itself**: Dashboards that pull from your own tools on a schedule, so nobody types numbers in by hand. - **Agency & vendor management**: Clear briefs, acceptance checks and line-by-line review, so what you pay for is what you get. - **Team onboarding & delegation**: 30-60-90 plans, clear delegation boundaries and weekly written feedback for interns, contributors and new joiners. - **A fractional week that ships**: A working call on Monday, options on Tuesday, a decision on Wednesday, a build day on Thursday and a written close on Friday. ## Proof - **30%** shorter GTM cycles after rebuilding the launch workflow · Akamai - **3 regions** launches governed across APAC, EMEA and North America · Akamai - **100+** sellers enabled through a Highspot programme · Akamai - **6** live sites run on one platform for five businesses · Biased Media Group - **30%** faster creative turnaround with an AI-assisted workflow · Akamai ## Selected work - [Launch operations, rebuilt](https://bhaweshtibrewal.com/work/akamai-launch-operations) · Akamai Technologies · 2024–2026 · In-house role Rebuilt the cross-functional launch workflow and ran launch governance across six teams: GTM cycles 30% shorter. - [Launches across three regions](https://bhaweshtibrewal.com/work/akamai-multi-region-launches) · Akamai Technologies · 2024–2026 · In-house role Sequenced and localised enterprise cloud and security launches, and enabled 100+ sellers to sell them. - [Quality gates that fail the build](https://bhaweshtibrewal.com/work/axitrust-quality-gates) · axiTrust · 2026 · In-house role Checks that stop a release on legal, brand or layout problems, each one proven to catch its own failure before it is trusted. - [Six sites on one platform](https://bhaweshtibrewal.com/work/bmg-platform) · Biased Media Group · 2023–now · Own venture One web platform that serves the group's parent site and five branded sites, each with its own design system. - [Fractional CMO at Eden AI](https://bhaweshtibrewal.com/work/eden-ai) · Eden AI · Aug 2025–Jan 2026 · Fractional engagement First marketing hire for a voice-AI startup serving rural medical offices; led the marketing team and its foundations. - [Ten LinkedIn voices, one system](https://bhaweshtibrewal.com/work/gobblecube) · GobbleCube · Strategy study A strategy study written from GobbleCube's brief: a way to run ten LinkedIn profiles without the posts blurring into one voice, and a plan to grow a WhatsApp community. - [A membership funnel with no human step](https://bhaweshtibrewal.com/work/belle-rencontre-membership-funnel) · Belle Rencontre (Biased Media Group) · 2023–now · Own venture Takes a customer from enquiry to paid member: WhatsApp one-time passcode, document review, e-signature and payment. ## Toolbox JIRA · Confluence · Anaplan · Highspot · Power BI · GA4 · Zoho CRM · Google Sheets · Apps Script · Slack · Notion ## Certifications - **Google Analytics Individual Qualification** · Google · Feb 2024 ## Where I did it - **axiTrust** · AI Product & Marketing Lead · Mar 2026–now · Gurugram, India - Own marketing end to end for a regulated financial product: SEO, paid, content and how the function is set up. - Built the paid ads engine from zero on Google and Meta, with conversion tracking and phone-verified lead capture. - Built a production MCP knowledge server that Claude, ChatGPT and Gemini all answer from. - Replaced a sales-led pricing conversation with a self-serve pricing engine. - Built the quality gates every page, deck, film and PDF passes before it ships. - Lead interns and guest contributors on 30-60-90 plans, and manage the external content agency from brief to acceptance. - **Akamai Technologies** · Product Management & Product Marketing, Security & Cloud Products · Mar 2024–Mar 2026 · Remote - Sole GTM owner for enterprise cloud and security launches across APAC, EMEA and North America. - Turned field telemetry, developer requirements, competitive intelligence and win/loss analysis into prioritised feature requirements with Product and Engineering. - Rebuilt the launch workflow across JIRA and Confluence and ran launch governance across six teams: GTM cycles 30% shorter. - Enabled 100+ sellers through a Highspot programme. - Cut creative turnaround 30% with an AI-assisted content workflow, ahead of broad AI adoption in the company. - Managed the marketing budget in Anaplan with full PO accuracy and ROI visibility. - **Biased Media Group** · Founder · 2023–now - Run a holding group of five businesses, each positioned, priced and grown on its own terms. - Built the one platform all six sites run on, with six design systems in one codebase. - Built a membership funnel from enquiry to paid member with no human step, and the group's client acquisition engine. - **Eden AI** · Fractional CMO · Aug 2025–Jan 2026 · Remote - First official marketing hire at a voice-AI startup automating admin work for rural medical offices. - Managed the marketing team and ran the foundational work across marketing, sales, product and finance. - Wrote the positioning and messaging framework and the go-to-market plan. - **Tech Mahindra** · Marketing Operations Associate · 2021 - Ran B2B marketing operations: campaign workflows, execution tracking and performance reporting. ## What people say **Shivani Gupta**, Customer Success Specialist: > I personally recommend Bhawesh as being a very creative committed and sincere employee. ## Work stuck between teams? Book a free coffee chat. Bring the launch, the backlog or the report nobody trusts, and we'll find the first fix. ## Also on the menu - [Marketing](https://bhaweshtibrewal.com/marketing): Positioning, launches, paid ads and content, made at AI speed. Done at: Zomato · Akamai · axiTrust · Eden AI - [Product](https://bhaweshtibrewal.com/product): From the first customer conversation to launch day: discovery, specs, pricing and shipping. Done at: Akamai · Quayutec · Xtarvrse - [Tech](https://bhaweshtibrewal.com/tech): AI systems that actually ship: MCP servers, knowledge bases, agent workflows and automations. Proof: 8,473 GitHub contributions in the last year - [Entrepreneur](https://bhaweshtibrewal.com/founder): Three companies started and running: Quayutec, Biased Media Group, Xtarvrse. Live: Quayutec · Running: Biased Media Group · Evolving: Xtarvrse ## Contact - Book a free call: - WhatsApp: [+91 82965 25914](https://wa.me/918296525914) - Email: [hello@bhaweshtibrewal.com](mailto:hello@bhaweshtibrewal.com) - Contact form: - Location: Based in India · working remotely with teams worldwide - Pricing: Monthly retainers start from $499/month - LinkedIn: - GitHub: