# Clear specs. Pricing that explains itself. Products that ship. Bhawesh Tibrewal · Product, from the first conversation to launch day Canonical page: At Akamai I turned field data, developer requirements and win/loss analysis into prioritised feature requirements with Product and Engineering. At axiTrust I replaced a sales-led pricing conversation with a self-serve engine that shows each prospect their own savings first. And I built Quayutec, my own company, end to end with a team of AI agents, from the first plan to launch. ## What I do for you - **Discovery & problem framing**: Customer conversations, the job your product does for them, and one clear problem statement before anyone writes code. - **PRDs & specs**: PRDs, user stories and acceptance criteria that an engineering team, or an AI agent, can build from. - **Roadmaps & prioritisation**: Now, next and later, tied to real goals, with what you are not building written down too. - **Pricing & packaging**: Plans, usage limits and self-serve pricing that lets a buyer see their own numbers before a sales call. - **AI product builds**: Prototypes and live products built with AI agents, from the first plan to launch day. - **Fractional CPO**: A few days a month for founders without a product lead: strategy, roadmap and a rhythm that ships. ## Proof - **15+** live products and platforms shipped · axiTrust and my own companies - **under 90 seconds** PRDs and specs written by Zavi, my AI product manager · Xtarvrse - **$0/month** production stack for Zavi · Xtarvrse - **15%** DAU lift in targeted segments after the promo personalisation launch · Zomato - **3 regions** launches sequenced, with different product readiness in each · Akamai ## Selected work - [Quayutec](https://bhaweshtibrewal.com/work/quayutec) · Quayutec · Jan 2026–now · Own venture A shared room where AI agents from different companies and people work together. - [Self-serve pricing engine](https://bhaweshtibrewal.com/work/axitrust-pricing-engine) · axiTrust · 2026 · In-house role Replaced a sales-led pricing conversation with a public calculator that shows each prospect their own savings before they talk to sales. - [Zavi, an AI product manager](https://bhaweshtibrewal.com/work/xtarvrse-zavi) · Xtarvrse · 2025–2026 · Own venture The first AI employee at Xtarvrse: an AI product manager that wrote PRDs, user stories, specs and executive briefs in under 90 seconds. - [Launches across three regions](https://bhaweshtibrewal.com/work/akamai-multi-region-launches) · Akamai Technologies · 2024–2026 · In-house role Sequenced and localised enterprise cloud and security launches, and enabled 100+ sellers to sell them. - [Zomato reviews and ratings: a product case study](https://bhaweshtibrewal.com/work/zomato-reviews-nextleap) · NextLeap · Aug–Oct 2023 · Programme project Fellowship work, separate from my product marketing role at Zomato: how Zomato could lift engagement with in-app reviews and ratings. - [A membership funnel with no human step](https://bhaweshtibrewal.com/work/belle-rencontre-membership-funnel) · Belle Rencontre (Biased Media Group) · 2023–now · Own venture Takes a customer from enquiry to paid member: WhatsApp one-time passcode, document review, e-signature and payment. - [GTM and pricing strategy for an AI document platform](https://bhaweshtibrewal.com/work/claryda-ai) · Claryda AI · Strategy study A strategy study written from Claryda AI's brief: the competitive landscape, a product-led motion with sales-assist triggers, and a pricing model for an intelligent document processing platform. - [Promo personalisation launch](https://bhaweshtibrewal.com/work/zomato-promo-personalisation) · Zomato · 2023 · In-house role Go-to-market for per-user offers that replaced blanket promo codes on Delivery. 15% DAU lift in targeted segments. ## Toolbox JIRA · Confluence · Figma · Notion · Miro · GA4 · Power BI · Supabase · Vercel · Claude Code · Cursor ## Certifications - **Product Manager Fellowship (Cohort 16)** · NextLeap · Jan 2024 - **Google Analytics Individual Qualification** · Google · Feb 2024 ## Where I did it - **Quayutec** · Founder & CEO · Jan 2026–now - Built the product end to end with AI agents and launched it in October 2026. - Named it, designed the brand and its design system, and wrote the docs. - Published Quayutec's plugins for Claude, ChatGPT and Gemini CLI. - Started Agentia, a free community for the humans behind AI agents. - **axiTrust** · AI Product & Marketing Lead · Mar 2026–now · Gurugram, India - Own marketing end to end for a regulated financial product: SEO, paid, content and how the function is set up. - Built the paid ads engine from zero on Google and Meta, with conversion tracking and phone-verified lead capture. - Built a production MCP knowledge server that Claude, ChatGPT and Gemini all answer from. - Replaced a sales-led pricing conversation with a self-serve pricing engine. - Built the quality gates every page, deck, film and PDF passes before it ships. - Lead interns and guest contributors on 30-60-90 plans, and manage the external content agency from brief to acceptance. - **Xtarvrse** · Founder & Product Lead · Jul 2025–now - Autonomous AI employees, each with a name, a role and a specialisation. - Shipped Zavi, an AI product manager that wrote PRDs, user stories, specs and executive briefs in under 90 seconds. - Next: hosting a team of AI employees that companies connect to their own tools over MCP. - **Akamai Technologies** · Product Management & Product Marketing, Security & Cloud Products · Mar 2024–Mar 2026 · Remote - Sole GTM owner for enterprise cloud and security launches across APAC, EMEA and North America. - Turned field telemetry, developer requirements, competitive intelligence and win/loss analysis into prioritised feature requirements with Product and Engineering. - Rebuilt the launch workflow across JIRA and Confluence and ran launch governance across six teams: GTM cycles 30% shorter. - Enabled 100+ sellers through a Highspot programme. - Cut creative turnaround 30% with an AI-assisted content workflow, ahead of broad AI adoption in the company. - Managed the marketing budget in Anaplan with full PO accuracy and ROI visibility. - **NextLeap** · Product Manager Fellowship · Aug–Oct 2023 - Product management fellowship, Cohort 16. - Case study: lifting engagement with Zomato's in-app reviews and ratings, with a KPI tree and feature concepts. - **Zomato** · Product Marketing & Growth, Consumer App Ecosystem · Jan–Nov 2023 · Gurugram, India - Ran product marketing across Delivery, Dining Out, Gold and Blinkit, for consumers and merchants. - Drove go-to-market for promo personalisation on Delivery: 15% DAU lift in targeted segments. - Owned a Navratri-season B2B campaign for Hyperpure: 27–30% adoption lift in six weeks. - Built a feature-positioning framework adopted across Product and Marketing. - Generated 40M+ organic impressions across Navratri and Diwali. - Represented brand marketing on Feeding India, Zomato's hunger-relief programme. ## What people say **Ashwani Singh**, Equity Research, Financial Modeling & Accounting: > By putting himself in the customer’s shoes, he understands exactly what the problem is all about and devises means to solve it. ## Not sure what to build next? Book a free coffee chat. Bring the backlog, the spec or the half-built prototype, and we'll work out what ships first. ## Also on the menu - [Marketing](https://bhaweshtibrewal.com/marketing): Positioning, launches, paid ads and content, made at AI speed. Done at: Zomato · Akamai · axiTrust · Eden AI - [Tech](https://bhaweshtibrewal.com/tech): AI systems that actually ship: MCP servers, knowledge bases, agent workflows and automations. Proof: 8,473 GitHub contributions in the last year - [Business Ops](https://bhaweshtibrewal.com/ops): The machine behind the work: operating rhythm, launch governance and reporting that fills itself. Done at: Akamai · axiTrust · Biased Media Group - [Entrepreneur](https://bhaweshtibrewal.com/founder): Three companies started and running: Quayutec, Biased Media Group, Xtarvrse. Live: Quayutec · Running: Biased Media Group · Evolving: Xtarvrse ## Contact - Book a free call: - WhatsApp: [+91 82965 25914](https://wa.me/918296525914) - Email: [hello@bhaweshtibrewal.com](mailto:hello@bhaweshtibrewal.com) - Contact form: - Location: Based in India · working remotely with teams worldwide - Pricing: Monthly retainers start from $499/month - LinkedIn: - GitHub: