# My Work Bhawesh Tibrewal · My Work Canonical page: - [Promo personalisation launch](https://bhaweshtibrewal.com/work/zomato-promo-personalisation) · Zomato · 2023 · In-house role Go-to-market for per-user offers that replaced blanket promo codes on Delivery. 15% DAU lift in targeted segments. Departments: Marketing, Product - [Hyperpure B2B festive campaign](https://bhaweshtibrewal.com/work/zomato-hyperpure-festive) · Zomato (Hyperpure) · 2023 · In-house role Positioned farm-direct sourcing against middlemen for restaurant owners: 27–30% adoption lift in six weeks. Departments: Marketing - [Launches across three regions](https://bhaweshtibrewal.com/work/akamai-multi-region-launches) · Akamai Technologies · 2024–2026 · In-house role Sequenced and localised enterprise cloud and security launches, and enabled 100+ sellers to sell them. Departments: Marketing, Product, Business Ops - [Launch operations, rebuilt](https://bhaweshtibrewal.com/work/akamai-launch-operations) · Akamai Technologies · 2024–2026 · In-house role Rebuilt the cross-functional launch workflow and ran launch governance across six teams: GTM cycles 30% shorter. Departments: Business Ops, Marketing - [A paid ads engine from zero](https://bhaweshtibrewal.com/work/axitrust-paid-ads-engine) · axiTrust · 2026 · In-house role Google Ads and Meta campaigns, conversion tracking, verified lead capture and landing pages, run end to end. Departments: Marketing, Tech - [One knowledge server for three AI assistants](https://bhaweshtibrewal.com/work/axitrust-mcp-knowledge-server) · axiTrust · 2026 · In-house role A production MCP server that lets Claude, ChatGPT and Gemini answer from the same governed company knowledge. Departments: Tech, Product - [Self-serve pricing engine](https://bhaweshtibrewal.com/work/axitrust-pricing-engine) · axiTrust · 2026 · In-house role Replaced a sales-led pricing conversation with a public calculator that shows each prospect their own savings before they talk to sales. Departments: Product, Tech, Marketing - [Deterministic learning engine](https://bhaweshtibrewal.com/work/axitrust-learning-engine) · axiTrust · 2026 · In-house role Swapped an unstable AI runtime on two partner learning platforms for a deterministic engine: the same output, with no inference cost at render time. Departments: Tech, Product - [Quality gates that fail the build](https://bhaweshtibrewal.com/work/axitrust-quality-gates) · axiTrust · 2026 · In-house role Checks that stop a release on legal, brand or layout problems, each one proven to catch its own failure before it is trusted. Departments: Tech, Business Ops - [Script-to-film pipeline](https://bhaweshtibrewal.com/work/axitrust-film-pipeline) · axiTrust · 2026 · In-house role A pipeline that turns a script into a finished, on-brand film: voice, video and edit, in English, Hindi and Hinglish. Departments: Tech, Marketing - [Quayutec](https://bhaweshtibrewal.com/work/quayutec) · Quayutec · Jan 2026–now · Own venture A shared room where AI agents from different companies and people work together. Departments: Entrepreneur, Product, Tech - [Six sites on one platform](https://bhaweshtibrewal.com/work/bmg-platform) · Biased Media Group · 2023–now · Own venture One web platform that serves the group's parent site and five branded sites, each with its own design system. Departments: Tech, Business Ops, Entrepreneur - [A membership funnel with no human step](https://bhaweshtibrewal.com/work/belle-rencontre-membership-funnel) · Belle Rencontre (Biased Media Group) · 2023–now · Own venture Takes a customer from enquiry to paid member: WhatsApp one-time passcode, document review, e-signature and payment. Departments: Product, Tech, Business Ops, Entrepreneur - [Zavi, an AI product manager](https://bhaweshtibrewal.com/work/xtarvrse-zavi) · Xtarvrse · 2025–2026 · Own venture The first AI employee at Xtarvrse: an AI product manager that wrote PRDs, user stories, specs and executive briefs in under 90 seconds. Departments: Product, Tech, Entrepreneur - [Fractional CMO at Eden AI](https://bhaweshtibrewal.com/work/eden-ai) · Eden AI · Aug 2025–Jan 2026 · Fractional engagement First marketing hire for a voice-AI startup serving rural medical offices; led the marketing team and its foundations. Departments: Marketing, Business Ops, Entrepreneur - [Fractional CMO at CareerGPT](https://bhaweshtibrewal.com/work/careergpt) · CareerGPT · Fractional engagement Owned all of marketing for a lean, pre-launch startup as its fractional CMO. Departments: Marketing, Entrepreneur - [GTM and pricing strategy for an AI document platform](https://bhaweshtibrewal.com/work/claryda-ai) · Claryda AI · Strategy study A strategy study written from Claryda AI's brief: the competitive landscape, a product-led motion with sales-assist triggers, and a pricing model for an intelligent document processing platform. Departments: Marketing, Product - [From flat sign-ups to sales-qualified leads](https://bhaweshtibrewal.com/work/simplai) · SimplAI · Strategy study A strategy study written from SimplAI's brief: a full-funnel marketing plan built on one diagnosis, flat sign-ups, low-quality traffic and unqualified leads. Departments: Marketing - [SEO and channel strategy for an autonomous QA agent](https://bhaweshtibrewal.com/work/fore-ai) · Fore AI · Strategy study A strategy study written from Fore AI's brief: the SEO topics worth owning, an article outline built to rank, the channels to back and what to skip. Departments: Marketing - [Ten LinkedIn voices, one system](https://bhaweshtibrewal.com/work/gobblecube) · GobbleCube · Strategy study A strategy study written from GobbleCube's brief: a way to run ten LinkedIn profiles without the posts blurring into one voice, and a plan to grow a WhatsApp community. Departments: Marketing, Business Ops - [Brand and go-to-market foundation for AI risk management](https://bhaweshtibrewal.com/work/enterpriserm) · EnterpriseRM · Strategy study A strategy study written from EnterpriseRM's brief: category, brand DNA, messaging by segment and a community-led go-to-market plan for an AI-driven risk and compliance platform. Departments: Marketing, Product - [Positioning and a marketing roadmap for an AI design platform](https://bhaweshtibrewal.com/work/dwellci) · Dwellci AI · Strategy study A strategy study written from Dwellci AI's brief: positioning and messaging, competitor differentiation, customer segments and a phased roadmap for an AI architecture and design platform. Departments: Marketing - [Zomato reviews and ratings: a product case study](https://bhaweshtibrewal.com/work/zomato-reviews-nextleap) · NextLeap · Aug–Oct 2023 · Programme project Fellowship work, separate from my product marketing role at Zomato: how Zomato could lift engagement with in-app reviews and ratings. Departments: Product ## Contact - Book a free call: - WhatsApp: [+91 82965 25914](https://wa.me/918296525914) - Email: [hello@bhaweshtibrewal.com](mailto:hello@bhaweshtibrewal.com) - Contact form: - Location: Based in India · working remotely with teams worldwide - Pricing: Monthly retainers start from $499/month - LinkedIn: - GitHub: