# Launch operations, rebuilt Bhawesh Tibrewal · Akamai Technologies · 2024–2026 · In-house role Canonical page: Departments: Business Ops, Marketing Rebuilt the cross-functional launch workflow and ran launch governance across six teams: GTM cycles 30% shorter. ## The problem Launches lost time at regional hand-offs, and a release could go out because the date arrived rather than because it was ready. ## What I did - Rebuilt cross-functional launch workflows across JIRA and Confluence, with explicit launch-readiness criteria. - Ran launch governance across Product, Engineering, Sales, Legal, Support and regional marketing on scope, messaging, timing and readiness. - Owned the metric definitions for feature adoption, usage health and campaign performance with data science, in Power BI and GA4. - Managed the marketing budget in Anaplan with full PO accuracy and ROI visibility across every campaign and launch. ## The result - GTM cycle times cut 30%, with launches far more predictable. - Releases shipped against agreed exit conditions rather than a date. - One trusted adoption view across Product and Marketing. ## Contact - Book a free call: - WhatsApp: [+91 82965 25914](https://wa.me/918296525914) - Email: [hello@bhaweshtibrewal.com](mailto:hello@bhaweshtibrewal.com) - Contact form: - Location: Based in India · working remotely with teams worldwide - Pricing: Monthly retainers start from $499/month - LinkedIn: - GitHub: