# Launches across three regions

Bhawesh Tibrewal · Akamai Technologies · 2024–2026 · In-house role

Canonical page: <https://bhaweshtibrewal.com/work/akamai-multi-region-launches>

Departments: Marketing, Product, Business Ops

Sequenced and localised enterprise cloud and security launches, and enabled 100+ sellers to sell them.

## The problem

Three regions with very different product readiness, each launching against its own service commitments and compliance position.

## What I did

- Sole GTM owner for enterprise cloud and security launches across APAC, EMEA and North America, from positioning and packaging input to post-launch adoption tracking.
- Owned the sequencing call across the three regions, localising positioning, proof points and the pricing story for each market.
- Carried field telemetry, developer requirements, competitive intelligence and win/loss analysis into prioritised feature requirements with Product and Engineering.
- Ran a Highspot programme that turned complex cloud and security capabilities into value narratives, objection handling and competitive attack sheets used in live deals.
- Designed an AI-assisted content workflow ahead of broad AI adoption in the company.

## The result

- 100+ sellers enabled across the three regions.
- Regional teams sold without re-deriving the story.
- Creative turnaround cut 30%, which sped up launches across the regions.

## Contact

- Book a free call: <https://cal.com/bhaweshtibrewal/discovery>
- WhatsApp: [+91 82965 25914](https://wa.me/918296525914)
- Email: [hello@bhaweshtibrewal.com](mailto:hello@bhaweshtibrewal.com)
- Contact form: <https://bhaweshtibrewal.com/contact>
- Location: Based in India · working remotely with teams worldwide
- Pricing: Monthly retainers start from $499/month
- LinkedIn: <https://www.linkedin.com/in/bhaweshtibrewal/>
- GitHub: <https://github.com/Starvolate>
