# A paid ads engine from zero Bhawesh Tibrewal · axiTrust · 2026 · In-house role Canonical page: Departments: Marketing, Tech Google Ads and Meta campaigns, conversion tracking, verified lead capture and landing pages, run end to end. ## The problem A regulated financial product needed a paid channel built from zero, with every lead verified, counted once and passed to the team straight away. ## What I did - Set up Google Search end to end and built Demand Gen campaigns: keyword plan, shared negative keywords, responsive ads, audiences and conversion actions. - Built Meta ads from zero: account set-up, a cold audience, a retargeting audience and a campaign for each. - Built the measurement layer in GA4 and Tag Manager, with a UTM on every ad link, so each lead is counted once. - Shipped phone-verified lead capture on the ad landing page; every lead is saved, copied to a sheet and posted to the team's channel, labelled by platform. - Managed Google Ads through its API from the terminal, with a dry run and a read-back on every change. - Scripted placement and audience exclusions so display ads stay in front of the right buyers. ## The result - Paid search and social live on Google and Meta, measured from click to lead. - Every paid lead is verified, stored and posted for the team, with its platform and source attached. ## Contact - Book a free call: - WhatsApp: [+91 82965 25914](https://wa.me/918296525914) - Email: [hello@bhaweshtibrewal.com](mailto:hello@bhaweshtibrewal.com) - Contact form: - Location: Based in India · working remotely with teams worldwide - Pricing: Monthly retainers start from $499/month - LinkedIn: - GitHub: