# Fractional CMO at CareerGPT

Bhawesh Tibrewal · CareerGPT · Fractional engagement

Canonical page: <https://bhaweshtibrewal.com/work/careergpt>

Departments: Marketing, Entrepreneur

Owned all of marketing for a lean, pre-launch startup as its fractional CMO.

## The problem

A lean team in its pre-launch phase needed one person to own marketing end to end.

## What I did

- Mapped the competitor landscape and where CareerGPT could stand apart.
- Defined the ideal customer profiles and segments.
- Wrote the product marketing strategy: go-to-market, sales enablement and feature launch tactics.
- Wrote the content strategy and the demand generation and growth tactics.
- Set up the marketing operations: tech stack, automations and metrics.
- Wrote the brand voice, messaging and design guidelines, and a marketing roadmap with objectives, metrics and milestones.

## The result

- The startup's full marketing foundation, from competitor map to roadmap.

## Contact

- Book a free call: <https://cal.com/bhaweshtibrewal/discovery>
- WhatsApp: [+91 82965 25914](https://wa.me/918296525914)
- Email: [hello@bhaweshtibrewal.com](mailto:hello@bhaweshtibrewal.com)
- Contact form: <https://bhaweshtibrewal.com/contact>
- Location: Based in India · working remotely with teams worldwide
- Pricing: Monthly retainers start from $499/month
- LinkedIn: <https://www.linkedin.com/in/bhaweshtibrewal/>
- GitHub: <https://github.com/Starvolate>