# Positioning and a marketing roadmap for an AI design platform Bhawesh Tibrewal · Dwellci AI · Strategy study Canonical page: Departments: Marketing A strategy study written from Dwellci AI's brief: positioning and messaging, competitor differentiation, customer segments and a phased roadmap for an AI architecture and design platform. ## The problem Its site called it an AI-powered co-pilot for architects: the same positioning as every other AI tool in the space. ## What I did - Reframed it from an assistant to a category: the first AI design system that works like an actual architecture team. - Wrote the messaging hierarchy: headline, problem, solution and outcome. - Mapped competitors, customer profiles and segments. - Planned a 30-60-90 day roadmap across product marketing, content, demand generation and marketing operations. ## The result - A positioning rewrite and a phased marketing roadmap. ## Contact - Book a free call: - WhatsApp: [+91 82965 25914](https://wa.me/918296525914) - Email: [hello@bhaweshtibrewal.com](mailto:hello@bhaweshtibrewal.com) - Contact form: - Location: Based in India · working remotely with teams worldwide - Pricing: Monthly retainers start from $499/month - LinkedIn: - GitHub: