# Fractional CMO at Eden AI

Bhawesh Tibrewal · Eden AI · Aug 2025–Jan 2026 · Fractional engagement

Canonical page: <https://bhaweshtibrewal.com/work/eden-ai>

Departments: Marketing, Business Ops, Entrepreneur

First marketing hire for a voice-AI startup serving rural medical offices; led the marketing team and its foundations.

## The problem

A voice-AI startup automating admin work for rural medical offices had no marketing hire yet.

## What I did

- Joined as fractional CMO and the first official marketing hire, and managed the team.
- Ran the foundational work across marketing, sales, product and finance.
- Wrote the positioning: the category, an autonomous AI front office for healthcare, and a first customer profile of private practices, medspas and mobile clinics.
- Planned the go-to-market routes: inbound, outbound and partnerships, founder-led, product-led and community-led, with metrics and milestones.

## The result

- Recommended by Eden AI's founder, Naomi Rajput.
- Much of the work is under NDA, so only the planning and strategy are shown.

## Contact

- Book a free call: <https://cal.com/bhaweshtibrewal/discovery>
- WhatsApp: [+91 82965 25914](https://wa.me/918296525914)
- Email: [hello@bhaweshtibrewal.com](mailto:hello@bhaweshtibrewal.com)
- Contact form: <https://bhaweshtibrewal.com/contact>
- Location: Based in India · working remotely with teams worldwide
- Pricing: Monthly retainers start from $499/month
- LinkedIn: <https://www.linkedin.com/in/bhaweshtibrewal/>
- GitHub: <https://github.com/Starvolate>
