# From flat sign-ups to sales-qualified leads

Bhawesh Tibrewal · SimplAI · Strategy study

Canonical page: <https://bhaweshtibrewal.com/work/simplai>

Departments: Marketing

A strategy study written from SimplAI's brief: a full-funnel marketing plan built on one diagnosis, flat sign-ups, low-quality traffic and unqualified leads.

## The problem

Sign-ups were flat, traffic was low-quality and leads were unqualified.

## What I did

- Sharpened the customer profile to mid-to-large enterprises in finance, insurance, healthcare and legal.
- Moved the goal from raw sign-ups to demo-ready sales-qualified leads.
- Planned vertical-specific content, landing-page fixes and nurture flows.
- Designed five experiments for the first month, and what sales, product, design and content each needed to do.

## The result

- A full-funnel plan with its metrics and milestones.

## Contact

- Book a free call: <https://cal.com/bhaweshtibrewal/discovery>
- WhatsApp: [+91 82965 25914](https://wa.me/918296525914)
- Email: [hello@bhaweshtibrewal.com](mailto:hello@bhaweshtibrewal.com)
- Contact form: <https://bhaweshtibrewal.com/contact>
- Location: Based in India · working remotely with teams worldwide
- Pricing: Monthly retainers start from $499/month
- LinkedIn: <https://www.linkedin.com/in/bhaweshtibrewal/>
- GitHub: <https://github.com/Starvolate>