# Hyperpure B2B festive campaign

Bhawesh Tibrewal · Zomato (Hyperpure) · 2023 · In-house role

Canonical page: <https://bhaweshtibrewal.com/work/zomato-hyperpure-festive>

Departments: Marketing

Positioned farm-direct sourcing against middlemen for restaurant owners: 27–30% adoption lift in six weeks.

## The problem

Restaurant owners bought their supplies through traditional supply chains with several layers of middlemen.

## What I did

- Owned a Navratri-season B2B campaign for Hyperpure.
- Positioned direct-from-mandi farm sourcing against multi-layer middleman supply chains.
- Combined paid, organic and affiliate outreach to restaurant owners.

## The result

- 27–30% adoption lift within six weeks.

## Contact

- Book a free call: <https://cal.com/bhaweshtibrewal/discovery>
- WhatsApp: [+91 82965 25914](https://wa.me/918296525914)
- Email: [hello@bhaweshtibrewal.com](mailto:hello@bhaweshtibrewal.com)
- Contact form: <https://bhaweshtibrewal.com/contact>
- Location: Based in India · working remotely with teams worldwide
- Pricing: Monthly retainers start from $499/month
- LinkedIn: <https://www.linkedin.com/in/bhaweshtibrewal/>
- GitHub: <https://github.com/Starvolate>