# Promo personalisation launch

Bhawesh Tibrewal · Zomato · 2023 · In-house role

Canonical page: <https://bhaweshtibrewal.com/work/zomato-promo-personalisation>

Departments: Marketing, Product

Go-to-market for per-user offers that replaced blanket promo codes on Delivery. 15% DAU lift in targeted segments.

## The problem

Zomato was replacing blanket promo codes on Delivery with per-user offers on the same restaurant listing, and the launch needed a go-to-market that customers would notice.

## What I did

- Drove go-to-market for the in-app promo personalisation launch on Delivery.
- Positioned per-user offers on the same restaurant listing against the blanket promo codes they replaced.
- Paired the launch with a supporting social campaign.

## The result

- 15% DAU lift within the targeted segments.

## Contact

- Book a free call: <https://cal.com/bhaweshtibrewal/discovery>
- WhatsApp: [+91 82965 25914](https://wa.me/918296525914)
- Email: [hello@bhaweshtibrewal.com](mailto:hello@bhaweshtibrewal.com)
- Contact form: <https://bhaweshtibrewal.com/contact>
- Location: Based in India · working remotely with teams worldwide
- Pricing: Monthly retainers start from $499/month
- LinkedIn: <https://www.linkedin.com/in/bhaweshtibrewal/>
- GitHub: <https://github.com/Starvolate>