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Claude vs Gemini: I opened every source they cited

The more quotable the number, the sooner I open its source.

By Bhawesh Tibrewal1 min read

  • Marketing

I gave Claude and Gemini the same research question, one I needed answered for real that how do AI answer engines decide which websites to quote?

Then I opened every source they cited. All 97 of them.

Claude came back with 50. 37 checked out completely, 13 had small slips like a wrong date, and none were made up.

Gemini came back with 47. 15 checked out completely. 12 didn't exist at all.
Here's the part I didn't expect. The fakes weren't filler. They carried the report's biggest numbers.

"4.8x more pipeline", credited to a study that doesn't exist. "28% fewer hallucinations", from research nobody can find. A "2.4x" pinned on a paper that turned out to be about classifying buildings.

Those were the exact numbers its recommendations rested on.

A third tool, ChatGPT, never got going. It sent back a template for an "unspecified topic", so it gets a rerun.

My habit now is simple. The more quotable the number, the sooner I open its source.

Originally posted on LinkedIn

Bhawesh Tibrewal in a black blazer, arms crossed, on a dark studio backdrop

Written by

Bhawesh Tibrewal

AI Product & Marketing Lead · an entrepreneur and builder

I put AI agents to work in companies' marketing, product, tech and business operations. I decide what is true and what ships.

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