Akamai Technologies · 2024–2026
In-house roleLaunch operations, rebuilt
Rebuilt the cross-functional launch workflow and ran launch governance across six teams: GTM cycles 30% shorter.
Business Ops: the machine behind the work
Clear intake. Launches with exit criteria. Reports that fill themselves.
Done at Akamai · axiTrust · Biased Media Group
At Akamai I ran launch governance across Product, Engineering, Sales, Legal, Support and regional marketing, and rebuilt the launch workflow so GTM cycles got 30% shorter. At axiTrust I run the marketing function on a written intake, a priority order and 30-60-90 plans for interns and guest contributors, and I manage the external content agency from brief to acceptance. At Biased Media Group I run five businesses on one platform, with AI agents as the delivery layer.
What I do for you
Launch governance
Readiness criteria and exit conditions agreed across Product, Engineering, Sales, Legal and Support, so a launch ships when it's ready, not when the date arrives.
Operating rhythm & intake
A written intake that asks for the outcome and the definition of done, work taken in priority order instead of arrival order, and a weekly rhythm the team keeps.
Reporting that fills itself
Dashboards that pull from your own tools on a schedule, so nobody types numbers in by hand.
Agency & vendor management
Clear briefs, acceptance checks and line-by-line review, so what you pay for is what you get.
Team onboarding & delegation
30-60-90 plans, clear delegation boundaries and weekly written feedback for interns, contributors and new joiners.
A fractional week that ships
A working call on Monday, options on Tuesday, a decision on Wednesday, a build day on Thursday and a written close on Friday.
Proof
The machine behind the work: operating rhythm, launch governance and reporting that fills itself.
- 30%
shorter GTM cycles after rebuilding the launch workflow
Akamai
- 3 regions
launches governed across APAC, EMEA and North America
Akamai
- 100+
sellers enabled through a Highspot programme
Akamai
- 6
live sites run on one platform for five businesses
Biased Media Group
- 30%
faster creative turnaround with an AI-assisted workflow
Akamai
Selected work
All case studiesAkamai Technologies · 2024–2026
In-house roleLaunches across three regions
Sequenced and localised enterprise cloud and security launches, and enabled 100+ sellers to sell them.
axiTrust · 2026
In-house roleQuality gates that fail the build
Checks that stop a release on legal, brand or layout problems, each one proven to catch its own failure before it is trusted.
Biased Media Group · 2023–now
Own ventureSix sites on one platform
One web platform that serves the group's parent site and five branded sites, each with its own design system.
Eden AI · Aug 2025–Jan 2026
Fractional engagementFractional CMO at Eden AI
First marketing hire for a voice-AI startup serving rural medical offices; led the marketing team and its foundations.
GobbleCube
Strategy studyTen LinkedIn voices, one system
A strategy study written from GobbleCube's brief: a way to run ten LinkedIn profiles without the posts blurring into one voice, and a plan to grow a WhatsApp community.
Belle Rencontre (Biased Media Group) · 2023–now
Own ventureA membership funnel with no human step
Takes a customer from enquiry to paid member: WhatsApp one-time passcode, document review, e-signature and payment.
Toolbox
- JIRA
- Confluence
- Anaplan
- Highspot
- Power BI
- GA4
- Zoho CRM
- Google Sheets
- Apps Script
- Slack
- Notion
Certifications
- Google Analytics Individual Qualification
Where I did it
axiTrust
AI Product & Marketing Lead
Mar 2026–now · Gurugram, India
What I did there at axiTrust
- Own marketing end to end for a regulated financial product: SEO, paid, content and how the function is set up.
- Built the paid ads engine from zero on Google and Meta, with conversion tracking and phone-verified lead capture.
- Built a production MCP knowledge server that Claude, ChatGPT and Gemini all answer from.
- Replaced a sales-led pricing conversation with a self-serve pricing engine.
- Built the quality gates every page, deck, film and PDF passes before it ships.
- Lead interns and guest contributors on 30-60-90 plans, and manage the external content agency from brief to acceptance.
Akamai Technologies
Product Management & Product Marketing, Security & Cloud Products
Mar 2024–Mar 2026 · Remote
What I did there at Akamai Technologies
- Sole GTM owner for enterprise cloud and security launches across APAC, EMEA and North America.
- Turned field telemetry, developer requirements, competitive intelligence and win/loss analysis into prioritised feature requirements with Product and Engineering.
- Rebuilt the launch workflow across JIRA and Confluence and ran launch governance across six teams: GTM cycles 30% shorter.
- Enabled 100+ sellers through a Highspot programme.
- Cut creative turnaround 30% with an AI-assisted content workflow, ahead of broad AI adoption in the company.
- Managed the marketing budget in Anaplan with full PO accuracy and ROI visibility.
Biased Media Group
Founder
2023–now
What I did there at Biased Media Group
- Run a holding group of five businesses, each positioned, priced and grown on its own terms.
- Built the one platform all six sites run on, with six design systems in one codebase.
- Built a membership funnel from enquiry to paid member with no human step, and the group's client acquisition engine.
Eden AI
Fractional CMO
Aug 2025–Jan 2026 · Remote
What I did there at Eden AI
- First official marketing hire at a voice-AI startup automating admin work for rural medical offices.
- Managed the marketing team and ran the foundational work across marketing, sales, product and finance.
- Wrote the positioning and messaging framework and the go-to-market plan.
Tech Mahindra
Marketing Operations Associate
2021
What I did there at Tech Mahindra
- Ran B2B marketing operations: campaign workflows, execution tracking and performance reporting.
What people say
I personally recommend Bhawesh as being a very creative committed and sincere employee.
Ways to work together
Fractional
A few days a month, every month.
Monthly retainers start from $499/month
Project or sprint
One clear outcome, scoped together on a call.
Coffee chat
30 minutes on whatever you're stuck on.
Free
If the fit turns out to be long-term, we can talk about that too.
Work stuck between teams?
Book a free coffee chat. Bring the launch, the backlog or the report nobody trusts, and we'll find the first fix.