Zomato · 2023
In-house rolePromo personalisation launch
Go-to-market for per-user offers that replaced blanket promo codes on Delivery. 15% DAU lift in targeted segments.
Marketing, with AI in the engine room
Positioning that lands. Launches that ship. Ads that keep learning.
Done at Zomato · Akamai · axiTrust · Eden AI
I've done product marketing for a consumer app used across India at Zomato, run go-to-market for enterprise cloud and security launches across three regions at Akamai, and own marketing end to end for a regulated financial product at axiTrust. Today I run marketing the way I build software: AI agents do the heavy lifting, and I decide what's true and what goes out.
What I do for you
Positioning & messaging
Who it's for, what it replaces, why it wins; message hierarchy and homepage copy.
Go-to-market & launches
Launch tiers, sequencing across markets, readiness criteria, enablement.
Performance marketing
Google Ads (Search, Demand Gen) and Meta ads built from zero, conversion tracking that holds up, and landing pages that keep iterating.
AI content & ad films
A script-to-film pipeline: voice, video and edit, in English, Hindi and Hinglish.
SEO & AI-search visibility
Technical SEO, and being the answer when people ask ChatGPT, Claude or Perplexity.
Sales enablement
Value narratives, objection handling and battle cards that sellers actually use.
Proof
Positioning, launches, paid ads and content, made at AI speed.
- 40M+
organic impressions
Navratri and Diwali campaigns, Zomato
- 100+
sellers enabled
Highspot programme, Akamai
- 3 regions
sole GTM owner for launches across APAC, EMEA and North America
Akamai
- 10 languages
a public microsite on a translation pipeline that can't silently drift
axiTrust
- 7 films
vertical Hinglish films for a seller audience
axiTrust
Selected work
All case studiesAkamai Technologies · 2024–2026
In-house roleLaunches across three regions
Sequenced and localised enterprise cloud and security launches, and enabled 100+ sellers to sell them.
axiTrust · 2026
In-house roleA paid ads engine from zero
Google Ads and Meta campaigns, conversion tracking, verified lead capture and landing pages, run end to end.
Eden AI · Aug 2025–Jan 2026
Fractional engagementFractional CMO at Eden AI
First marketing hire for a voice-AI startup serving rural medical offices; led the marketing team and its foundations.
Zomato (Hyperpure) · 2023
In-house roleHyperpure B2B festive campaign
Positioned farm-direct sourcing against middlemen for restaurant owners: 27–30% adoption lift in six weeks.
Claryda AI
Strategy studyGTM and pricing strategy for an AI document platform
A strategy study written from Claryda AI's brief: the competitive landscape, a product-led motion with sales-assist triggers, and a pricing model for an intelligent document processing platform.
SimplAI
Strategy studyFrom flat sign-ups to sales-qualified leads
A strategy study written from SimplAI's brief: a full-funnel marketing plan built on one diagnosis, flat sign-ups, low-quality traffic and unqualified leads.
Fore AI
Strategy studySEO and channel strategy for an autonomous QA agent
A strategy study written from Fore AI's brief: the SEO topics worth owning, an article outline built to rank, the channels to back and what to skip.
GobbleCube
Strategy studyTen LinkedIn voices, one system
A strategy study written from GobbleCube's brief: a way to run ten LinkedIn profiles without the posts blurring into one voice, and a plan to grow a WhatsApp community.
Toolbox
- Google Ads
- Meta Ads
- GA4
- Tag Manager
- Search Console
- HubSpot
- Zoho CRM
- Highspot
- SEMrush
- ElevenLabs
- Gemini Veo
- Remotion
- Claude Code
Certifications
- Google Ads – Measurement Certification
- Google Analytics Individual Qualification
- Fundamentals of Digital Marketing
- Building Online Communities
Where I did it
axiTrust
AI Product & Marketing Lead
Mar 2026–now · Gurugram, India
What I did there at axiTrust
- Own marketing end to end for a regulated financial product: SEO, paid, content and how the function is set up.
- Built the paid ads engine from zero on Google and Meta, with conversion tracking and phone-verified lead capture.
- Built a production MCP knowledge server that Claude, ChatGPT and Gemini all answer from.
- Replaced a sales-led pricing conversation with a self-serve pricing engine.
- Built the quality gates every page, deck, film and PDF passes before it ships.
- Lead interns and guest contributors on 30-60-90 plans, and manage the external content agency from brief to acceptance.
Eden AI
Fractional CMO
Aug 2025–Jan 2026 · Remote
What I did there at Eden AI
- First official marketing hire at a voice-AI startup automating admin work for rural medical offices.
- Managed the marketing team and ran the foundational work across marketing, sales, product and finance.
- Wrote the positioning and messaging framework and the go-to-market plan.
Akamai Technologies
Product Management & Product Marketing, Security & Cloud Products
Mar 2024–Mar 2026 · Remote
What I did there at Akamai Technologies
- Sole GTM owner for enterprise cloud and security launches across APAC, EMEA and North America.
- Turned field telemetry, developer requirements, competitive intelligence and win/loss analysis into prioritised feature requirements with Product and Engineering.
- Rebuilt the launch workflow across JIRA and Confluence and ran launch governance across six teams: GTM cycles 30% shorter.
- Enabled 100+ sellers through a Highspot programme.
- Cut creative turnaround 30% with an AI-assisted content workflow, ahead of broad AI adoption in the company.
- Managed the marketing budget in Anaplan with full PO accuracy and ROI visibility.
Cognizant (on-site Google)
Product Marketing, Platform Ads & Measurement
Dec 2023–Mar 2024
What I did there at Cognizant (on-site Google)
- Product marketing for Platform Ads & Measurement on Cognizant's on-site Google project.
- Earned Google's Ads Measurement certification and Analytics Individual Qualification in Feb 2024.
Zomato
Product Marketing & Growth, Consumer App Ecosystem
Jan–Nov 2023 · Gurugram, India
What I did there at Zomato
- Ran product marketing across Delivery, Dining Out, Gold and Blinkit, for consumers and merchants.
- Drove go-to-market for promo personalisation on Delivery: 15% DAU lift in targeted segments.
- Owned a Navratri-season B2B campaign for Hyperpure: 27–30% adoption lift in six weeks.
- Built a feature-positioning framework adopted across Product and Marketing.
- Generated 40M+ organic impressions across Navratri and Diwali.
- Represented brand marketing on Feeding India, Zomato's hunger-relief programme.
VaynerMedia
Social Insights Analyst & Creative Strategist (freelance)
Jan–Mar 2025
What I did there at VaynerMedia
- Audience analysis, social listening and creative testing on VaynerMedia's accounts, including Lamborghini, YouTube India, MakeMyTrip and Starbucks.
What people say
His expertise in the Google Ads domain is truly noteworthy and has made significant contributions to our projects.
Ways to work together
Fractional
A few days a month, every month.
Monthly retainers start from $499/month
Project or sprint
One clear outcome, scoped together on a call.
Coffee chat
30 minutes on whatever you're stuck on.
Free
If the fit turns out to be long-term, we can talk about that too.
Stuck on something in one of these departments?
Grab a free coffee chat. Bring the problem; I'll bring what I've seen work.