In-house role
Launch operations, rebuilt
Rebuilt the cross-functional launch workflow and ran launch governance across six teams: GTM cycles 30% shorter.
At a glance
- Role
- Product Management & Product Marketing, Security & Cloud Products
- Company
- Akamai Technologies
- Period
- 2024–2026
- Department
- Business OpsMarketing
- Type
- In-house role
The story
The problem
Launches lost time at regional hand-offs, and a release could go out because the date arrived rather than because it was ready.
What I did
- Rebuilt cross-functional launch workflows across JIRA and Confluence, with explicit launch-readiness criteria.
- Ran launch governance across Product, Engineering, Sales, Legal, Support and regional marketing on scope, messaging, timing and readiness.
- Owned the metric definitions for feature adoption, usage health and campaign performance with data science, in Power BI and GA4.
Read the full story
- Managed the marketing budget in Anaplan with full PO accuracy and ROI visibility across every campaign and launch.
The result
- GTM cycle times cut 30%, with launches far more predictable.
- Releases shipped against agreed exit conditions rather than a date.
- One trusted adoption view across Product and Marketing.