In-house role

Launches across three regions

Sequenced and localised enterprise cloud and security launches, and enabled 100+ sellers to sell them.

100+sellers enabled across the three regions

The problem
Three regions with very different product readiness, each launching against its own service commitments and compliance position.
What I did
- Sole GTM owner for enterprise cloud and security launches across APAC, EMEA and North America, from positioning and packaging input to post-launch adoption tracking.
- Owned the sequencing call across the three regions, localising positioning, proof points and the pricing story for each market.
- Carried field telemetry, developer requirements, competitive intelligence and win/loss analysis into prioritised feature requirements with Product and Engineering.
Read the full story
- Ran a Highspot programme that turned complex cloud and security capabilities into value narratives, objection handling and competitive attack sheets used in live deals.
- Designed an AI-assisted content workflow ahead of broad AI adoption in the company.
The result
- 100+ sellers enabled across the three regions.
- Regional teams sold without re-deriving the story.
- Creative turnaround cut 30%, which sped up launches across the regions.

See my work in your department