Own venture
Six sites on one platform
One web platform that serves the group's parent site and five branded sites, each with its own design system.
At a glance
- Role
- Founder of Biased Media Group
- Company
- Biased Media Group
- Period
- 2023–now
- Department
- TechBusiness OpsEntrepreneur
- Type
- Own venture
The story
The problem
A holding group of five businesses needed five distinct brands without five separate builds.
What I did
- Built one Next.js application that serves the parent site and five subdomains from a wildcard domain, on one hosting project and one database.
- Gave each brand its own design system: colour, type pairing, hero and motion, applied as overrides at layout level.
- Made a registry entry the only thing a new business needs to go live.
Read the full story
- Rejected two versions of the design system outright and shipped the third.
The result
- Six live sites on one codebase.
- A new business in the group goes live with one registry entry.
