Fractional engagement
Fractional CMO at CareerGPT
Owned all of marketing for a lean, pre-launch startup as its fractional CMO.
At a glance
- Role
- Fractional CMO
- Company
- CareerGPT
- Department
- MarketingEntrepreneur
- Type
- Fractional engagement
The story
The problem
A lean team in its pre-launch phase needed one person to own marketing end to end.
What I did
- Mapped the competitor landscape and where CareerGPT could stand apart.
- Defined the ideal customer profiles and segments.
- Wrote the product marketing strategy: go-to-market, sales enablement and feature launch tactics.
Read the full story
- Wrote the content strategy and the demand generation and growth tactics.
- Set up the marketing operations: tech stack, automations and metrics.
- Wrote the brand voice, messaging and design guidelines, and a marketing roadmap with objectives, metrics and milestones.
The result
- The startup's full marketing foundation, from competitor map to roadmap.