Fractional engagement
Fractional CMO at Eden AI
First marketing hire for a voice-AI startup serving rural medical offices; led the marketing team and its foundations.
At a glance
- Role
- Fractional CMO
- Company
- Eden AI
- Period
- Aug 2025–Jan 2026
- Department
- MarketingBusiness OpsEntrepreneur
- Type
- Fractional engagement
The story
The problem
A voice-AI startup automating admin work for rural medical offices had no marketing hire yet.
What I did
- Joined as fractional CMO and the first official marketing hire, and managed the team.
- Ran the foundational work across marketing, sales, product and finance.
- Wrote the positioning: the category, an autonomous AI front office for healthcare, and a first customer profile of private practices, medspas and mobile clinics.
Read the full story
- Planned the go-to-market routes: inbound, outbound and partnerships, founder-led, product-led and community-led, with metrics and milestones.
The result
- Recommended by Eden AI's founder, Naomi Rajput.
- Much of the work is under NDA, so only the planning and strategy are shown.
Bhawesh was very creative and organized in his work with us, he was very reliable and a team player. A great resource for our marketing campaign