Strategy study
Brand and go-to-market foundation for AI risk management
A strategy study written from EnterpriseRM's brief: category, brand DNA, messaging by segment and a community-led go-to-market plan for an AI-driven risk and compliance platform.
The story
The problem
The brief asked for a brand and go-to-market foundation for an AI-driven enterprise risk and compliance platform.
What I did
- Defined the category: AI-driven enterprise risk management, within governance, risk and compliance.
- Wrote the brand DNA, mission, vision, tagline options and visual direction.
- Wrote the positioning statement, value proposition and brand narrative.
Read the full story
- Profiled the target market and ideal customers, and mapped the competitors.
- Planned a community-led go-to-market with organic and paid campaigns.
The result
- A brand and go-to-market foundation, ready to build campaigns on.