Strategy study
Ten LinkedIn voices, one system
A strategy study written from GobbleCube's brief: a way to run ten LinkedIn profiles without the posts blurring into one voice, and a plan to grow a WhatsApp community.
At a glance
- Company
- GobbleCube
- Department
- MarketingBusiness Ops
- Type
- Strategy study
The story
The problem
Ten LinkedIn profiles across founders and team leads had to post steadily without sounding the same, and a WhatsApp community for quick commerce operators had to stay worth joining.
What I did
- Treated it as a coordination problem, not a content problem.
- Built a content matrix of who posts what, a two-week calendar and a weekly operating rhythm.
- Set up review that avoids bottlenecks, and a voice profile for each person.
Read the full story
- Wrote a three-pillar plan for the community, with health metrics to watch.
The result
- A posting system for many voices and a community plan.