Strategy study
From flat sign-ups to sales-qualified leads
A strategy study written from SimplAI's brief: a full-funnel marketing plan built on one diagnosis, flat sign-ups, low-quality traffic and unqualified leads.
At a glance
- Company
- SimplAI
- Department
- Marketing
- Type
- Strategy study
The story
The problem
Sign-ups were flat, traffic was low-quality and leads were unqualified.
What I did
- Sharpened the customer profile to mid-to-large enterprises in finance, insurance, healthcare and legal.
- Moved the goal from raw sign-ups to demo-ready sales-qualified leads.
- Planned vertical-specific content, landing-page fixes and nurture flows.
Read the full story
- Designed five experiments for the first month, and what sales, product, design and content each needed to do.
The result
- A full-funnel plan with its metrics and milestones.