Strategy study
SEO and channel strategy for an autonomous QA agent
A strategy study written from Fore AI's brief: the SEO topics worth owning, an article outline built to rank, the channels to back and what to skip.
At a glance
- Company
- Fore AI
- Department
- Marketing
- Type
- Strategy study
The story
The problem
The brief asked for SEO topics, an article outline, the channels to focus on, what not to do, and a company to learn from.
What I did
- Picked three SEO topics worth owning, and said why.
- Outlined a full article built to rank, from H1 to H3.
- Backed two channels first, content and targeted LinkedIn, with webinars to follow.
Read the full story
- Named what not to do: generic testing-tool events and cheap, broad keywords.
- Chose mabl as the similar-stage company to learn from, and explained why.
The result
- A short, decisive channel plan.