Programme project
Zomato reviews and ratings: a product case study
Fellowship work, separate from my product marketing role at Zomato: how Zomato could lift engagement with in-app reviews and ratings.
At a glance
- Role
- Product Manager Fellowship
- Company
- NextLeap
- Period
- Aug–Oct 2023
- Department
- Product
- Type
- Programme project
The story
The problem
Zomato's in-app review and rating system had low customer engagement.
What I did
- Built a KPI tree to prioritise the solutions.
- Proposed feature concepts: Zomato Community and Zomato Coins.
The result
- Published in my NextLeap portfolio.