In-house role

Promo personalisation launch

Go-to-market for per-user offers that replaced blanket promo codes on Delivery. 15% DAU lift in targeted segments.

15%DAU lift within the targeted segments

The problem
Zomato was replacing blanket promo codes on Delivery with per-user offers on the same restaurant listing, and the launch needed a go-to-market that customers would notice.
What I did
- Drove go-to-market for the in-app promo personalisation launch on Delivery.
- Positioned per-user offers on the same restaurant listing against the blanket promo codes they replaced.
- Paired the launch with a supporting social campaign.
The result
- 15% DAU lift within the targeted segments.

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