In-house role
Hyperpure B2B festive campaign
Positioned farm-direct sourcing against middlemen for restaurant owners: 27–30% adoption lift in six weeks.
At a glance
- Role
- Product Marketing & Growth, Consumer App Ecosystem
- Company
- Zomato (Hyperpure)
- Period
- 2023
- Department
- Marketing
- Type
- In-house role
The story
The problem
Restaurant owners bought their supplies through traditional supply chains with several layers of middlemen.
What I did
- Owned a Navratri-season B2B campaign for Hyperpure.
- Positioned direct-from-mandi farm sourcing against multi-layer middleman supply chains.
- Combined paid, organic and affiliate outreach to restaurant owners.
The result
- 27–30% adoption lift within six weeks.